A Letter From Our Founder: Why We’re Inviting You to Own a Piece of The Bra

By Jenny Nguyen, Founder and CEO of The Sports Bra

Four years ago, when we opened the doors of The Sports Bra in Portland, people called it a radical idea. A sports bar where women’s sports are the main event? Some thought it was an experiment. Others thought it was a huge risk. And because we opened on April 1, some even thought it was a practical joke.

But we knew better.

We knew that the fans were already here. They just didn’t have a place to call home.

Fast forward to today, and the niche has become a powerhouse. Women’s sports is now a $3 billion global industry. The world is thirsty for more. We did more than just change the channel on the TV. We changed the conversation about what a sports bar can be.

We celebrated our fourth birthday last month, and I’ve been reflecting on what got us here. It wasn’t just a business plan or a great menu... it was you.

This community built The Sports Bra. You filled the seats. You cheered for the players and teams. You brought your friends, your kids, your parents, your dates, your coworkers and your whole selves. You proved that the demand for inclusive sports culture was there all along.

That’s why, as we look toward what comes next, I didn’t want to build it with traditional big-box investors alone. I wanted to bring our community along with us.

We have officially launched our public crowdfunding campaign on the Republic platform. This is an invitation to move from the sidelines to the playing field. Come with us as we scale our model to new cities, with five franchises already in motion in Boston, Indianapolis, Las Vegas, St. Louis, and Portland, Maine, and a goal of 40 locations by 2030. 

The spirit of The Bra has always been about inclusivity, representation, and creating a space where women's sports fans belong. By opening this up to the public, we’re making room for the people who believe in the mission to be a part of the future.

Whether you invest $250 or $25,000, you are helping us build a national network for women’s sports. You aren’t just supporting a bar. You’re investing in a movement.

Our community crowdfunding page is live. I invite you to take a closer look at our vision, our numbers, and our game plan for the next decade.

View the offering on Republic.

Or, if you'd like to learn more before investing, fill out this form and we'll send you updates throughout the campaign.

Let’s change the game, together.

LFG! 🚀

Jenny