PRESS RELEASE | The Sports Bra Hires Tiffany Perez as Director of Operations

PORTLAND, Ore. (Sep. 3, 2026) — The Sports Bra, the world’s first sports bar dedicated exclusively to showing women’s sports, has named Tiffany Perez as its new director of operations. Perez joins the company as it prepares to launch at least five new franchise locations over the next year, with plans for further expansion. 

Perez brings more than 18 years of leadership experience across operations, organizational development, training, franchising, and hospitality. Most recently, Perez served as the chief operations officer for Amaya Furniture, where she implemented centralized reporting systems and established pricing, sales, and customer experience frameworks to align teams and drive performance. She also built the operational workflows and training resources required to power scalable, multi-location expansion.

Perez previously served as director of training and growth for Gyro Republic and held several leadership roles at Salata Salad Kitchen, culminating as vice president of franchise development. Across both companies, Perez directed growth initiatives, modernized core infrastructure, and developed onboarding and training programs to prepare teams for expansion. She brings this experience to her new role with The Sports Bra.

“What excites me most about The Sports Bra is that our mission extends far beyond serving great food and beverages. The Bra is a destination that celebrates women’s sports, builds community, and challenges the traditional hospitality landscape,” said Perez.

Founder and CEO of The Sports Bra, Jenny Nguyen, said, "I knew as soon as I met Tiffany that she had the right energy to join our team. Her experience speaks for itself. She has all the skills that our first-ever director of ops needs. Tiffany hit the ground running, and her incredible eye for detail, patience, and deep experience with franchise expansion have already been an asset to The Bra."

Perez’s appointment represents an important next step in The Sports Bra’s growth. As director of operations, she will help scale the franchise network while leading operational readiness and performance management across all active locations. Perez joined at a critical time as its first franchise locations prepare to open in the coming months. Based in Texas, Perez will take a hands-on approach to support franchisees, traveling frequently to work alongside them. Her immediate priority is equipping franchise partners with the operational foundation they need for successful openings and ongoing performance.