PRESS RELEASE: The Sports Bra Indianapolis Secures Landmark Location in The Heart of Indy’s Sports and Entertainment District

Franchise owner Eve Keller to establish a “Third Place” for fans at 15 E Maryland

PORTLAND, Ore. and INDIANAPOLIS (March 27, 2026) — The Sports Bra, the world’s first sports bar dedicated exclusively to showing women’s sports, has officially announced the location for its highly anticipated Indianapolis franchise. Situated at 15 E Maryland, the new space places The Sports Bra at the heart of a city rapidly transforming into a global hub for women’s sports.

The Indianapolis franchise is led by co-owners Eve Keller and Jenni White, who are committed to the unwavering audacity required to center women’s sports in the heart of a major metro area. By selecting a location just steps away from Gainbridge Fieldhouse and the upcoming Indiana Fever performance center, the bar aims to be an anchor in the city’s burgeoning sports and entertainment district.

“We chose 15 E Maryland because women’s sports deserve to live in the same geography as everything else we celebrate - right in the flow of the city’s energy,” said Keller. “Beyond the business case, I wanted to create a third place. Home is your first, work is your second, and the third place is where you belong. Whether it’s a solo fan making new connections or a dad bringing his daughter to watch a championship game, this space is built for community and belonging.”

Indianapolis has recently doubled down on its commitment to equity in athletics, with local leadership eyeing a future as a premier destination for women's sports.

“The opening of The Sports Bra in Indianapolis is another powerful signal that women’s sports and women in sports are not just growing. They’re leading,” said Sarah Myer, chief of staff & strategy at Indiana Sports Corp. “It will be a place where fans can connect, celebrate, and feel seen while reinforcing our vision of Indiana as the women’s sports capital.”

“The momentum in women’s sports is undeniable. Thanks to the Sports Bra, fans can now watch anytime—and all the time. This is an exciting milestone for both longtime supporters and the rapidly growing fanbase, and I’m proud that Indianapolis continues to lead in championing women’s sports,” said Dr. Allison Barber, President, Marvella Sports.

The Sports Bra Indy will champion local and professional favorites, featuring the Indiana Fever (WNBA), Indy Ignite (PVF), and local collegiate powerhouse programs. The bar will also showcase national and international leagues, including the NWSL, PWHL, and Athletes Unlimited.

Jenny Nguyen, founder and CEO of The Sports Bra, noted the significance of the move, "The Sports Bra centers women’s sports and builds a community around them. Eve Keller has a deep understanding of what it means to create a place for fans to feel seen and celebrated. We are thrilled to support her as she builds a home for the women’s sports movement in Indianapolis, and we look forward to seeing the connections that will start at 15 Maryland."

True to the original Portland model, the Indianapolis location will be family-friendly and feature a diverse menu with inclusive dietary options (vegan, vegetarian, gluten-free, and dairy-free). In keeping with the brand's mission, the bar will prioritize sourcing products from local, women-owned businesses to further support the regional economy.

“Building something meaningful is often seen as risky, but I believe this city is ready,” added Keller. “If this address becomes a place where someone can walk in and say, ‘This is my place,’ then every calculated risk was worth it. We are working hard to get the space ready and hope to welcome the community inside this summer.”

For more information and updates on the opening, follow @TheSportsBraIndy on Instagram and Facebook. For information on franchising, visit thesportsbrafranchise.com.

Link to press kit with high-res images.

About The Sports Bra
Founded in April 2022 in Portland, Oregon, The Sports Bra is the first sports bar that exclusively televises women’s sports. In 2025, The Sports Bra began its expansion through franchising and has plans to open locations in Boston, Indianapolis, Las Vegas, Portland, Maine, and St. Louis. The family-friendly bar and restaurant offers delicious food, great drinks, and an inclusive space that supports, empowers, and promotes the players and fans of women’s and girls’ sports. Visit TheSportsBraOfficial.com to find out what’s playing and what’s on the menu.