PRESS RELEASE | The Sports Bra to Open First-Ever Franchise Location on Friday, Nov. 13 in St. Louis
MAPLEWOOD, Mo. and PORTLAND, Ore. (Oct. 28, 2026) - St. Louis sports fans are finally getting a prime-time slot and spot of their own. The Sports Bra, the world’s first sports bar dedicated exclusively to televising women’s sports, will celebrate the grand opening of its highly anticipated St. Louis location on Friday, Nov. 13. Located at 7344 Manchester Road in the heart of Maplewood, the establishment marks the first franchise location to open since the brand launched in Portland, Oregon, in April 2022.
Lifelong friends and former college softball teammates Heather Hill and Sara Pilsner, who operate under PilsnerHill Group LLC, are bringing a fresh, inclusive gathering space to one of the Midwest’s most passionate sports communities. The Sports Bra St. Louis will be open Monday to Thursday from 11 a.m. to 10 p.m., Friday and Saturday from 10 a.m. to 11 p.m., and Sunday from 10 a.m. to 10 p.m.
“We’ve been counting down the months, weeks, and days until we could open our doors to this incredible community,” said Heather Hill, owner-operator of The Sports Bra St. Louis. “St. Louis has a vibrant sports culture, but dedicated spaces that specifically center and celebrate women athletes have been missing for far too long. Starting Friday, Nov. 13, fans of all ages have a place to gather, cheer, and celebrate women’s sports every single day.”
Jenny Nguyen, founder and CEO of The Sports Bra, said, “Watching Heather and Sara bring the very first franchise of The Sports Bra to life is an incredible milestone. They have channeled their passion for sports and deep community roots to make this dream a reality in St. Louis, paving the way for our nationwide expansion. It’s a historic day for St. Louis and for The Sports Bra.”
Championing Local, Collegiate, and National Sports
True to the brand’s foundational mission, The Sports Bra St. Louis will televise women’s sports across all 13 screens, spotlighting:
- Local and Regional Favorites: St. Louis SLAM (women’s tackle football) and the Arch Rival Roller Derby
- Collegiate Programs: Saint Louis University, University of Missouri–St. Louis, Washington University in St. Louis, and the University of Missouri Tigers
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National and Professional Leagues: The National Women’s Soccer League (NWSL), Women’s National Basketball Association (WNBA), Professional Women’s Hockey League (PWHL), Athletes Unlimited Softball League (AUSL), League One Volleyball (LOVB), Pro Volleyball Federation (PVF), and more.
Food, Drinks, and Fan Experience
The 2,950-square-foot Maplewood venue is family-friendly, with indoor seating for up to 120 guests across 1,800 square feet, plus an outdoor patio with seating for about 30 fans.
The menu features delicious food and beverage offerings crafted to accommodate all guests, including vegan, vegetarian, gluten-free, and dairy-free options. Whenever possible, the restaurant sources ingredients, beers, and spirits directly from women-owned and -operated businesses and local producers. Fans can also look forward to an active calendar of watch parties and community fundraisers.
For grand opening day details, TV schedules, and upcoming events, follow @thesportsbrastlouis on Instagram and Facebook, or visit TheSportsBraOfficial.com/pages/st-louis. Photos available upon request.